The Future Group is expecting its retail business to reach Rs 40,000 crore in 2018-19.
Future Group CEO Kishore Biyani said “We are looking at retail business of Rs 40,000 crore by next year; out of which Hyderabad will contribute Rs 4,000 crore. We will touch Rs 40,000 crore by next year as a Group. Future Group. Currently, this year, we should be Rs 30,000 crore.”
Biyani was speaking after launching its 'Golden Harvest' Sona Masoori, a fine rice variety.
Golden Harvest is a Rs 1200 crore brand and has products in categories like staples, spices and dry fruits.
The company has invested around Rs 70 crore to Rs 80 crore on a processing plant, Biyani said. The rice is being procured from the southern states.
The company introduced a subscription model for door delivery of rice, like milk.
It has collaborated with Suresh Productions and Annapurna Studios, two major production houses based in Hyderabad, to create a film on the brand.