Future Group, the Kishore Biyani promoted leading retail format has recently entered into a co-branding deal with Marvel, which is part of The Walt Disney Company.
The deal is to create new product categories in the kids segments. The company claims to be the first Indian retailer to enter into the deal with world’s largest comic book and action hero company Marvel Entertainment. The venture is planning to launch kids handwash range to tap the potential in the kids category.
Future Group is already having a co-branding deal with Walt Disney for its Tasty Treat brand comprising cereals and jam.