Rasna Pvt Ltd, the largest manufacturer of concentrates and instant powder in the world, has reformulated its Fruit Fun range of concentrates and has roped in the lively and bubbly Bollywood actress, Genelia D’souza, as its brand ambassador. Known for her cheerful attitude, the actress will be featured in all communication and promotional campaigns of the brand. A new commercial has been shot with Genelia, which is slated to go on air from March this year. Genelia’s young and charming face appeals to the masses and she enjoys a huge fan following among school kids and youngsters. She also has a national appeal.
She has been assigned to represent their 'Fruit Fun' range of products.