German High End Camera Leica Forays Into Indian Market

German high-end cameras and optics brand ‘Leica,’ announced its foray into the Indian market with the launch of their first partner store in New Delhi. The company said it will open five Leica stores in the next five years across major metros of the company.

The Leica camera range starts from Rs 25,000 and goes up till Rs 50 lacs. The company will sell cameras and binoculars in the country.

Sunil Kaul, managing director, Asia Pacific Region, Leica Camera AG said “These are exciting times for us to enter Indian shores when more and more people are becoming familiar with the art of photography. We have observed that people are developing a deep penchant towards sophisticated and high-end camerawork, owing to the increasing disposable income, elevated tourism and deeper engagements on social media. The photography industry is booming and is at its peak in India, and we are committed to creating and building up a community around the brand by connecting with our target consumers and institutions. Each Leica store will cost around 1.5 cr-3 cr depending on the location of the outlet. Leica will firstly bring its iconic S, SL, Q, M, V-Lux and D-Lux series to India, which will be exclusively available at Leica partner store in Connaught Place. The range in India will mirror the global range and pricing.”

The brand plans to exude the ‘Leica experience’ to all photography aficionados by curating special in-store experiential activities. The brand is also looking at collaborating with India’s top-notch designing and photography institutes to organize informational workshops in order to create brand awareness and recall.

Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company operates branch offices in Australia, China, France, Italy, Japan, Switzerland, Singapore, South Korea, UK and the USA.