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German brand Miele forays into India

Miele, the iconic German manufacturer of high-end domestic appliances has launched its operations in India with a bevy of high-end domestic products for the Indian consumers.


October 28, 2009  |  comments ( 2 )  | 

Miele, the iconic German manufacturer of high-end domestic appliances has launched its operations in India with a bevy of high-end domestic products for the Indian consumers. Miele introduces in India ‘free-standing’ and ‘built-in-appliances’ set to revolutionise the household space. Miele appliances are built-to-last and come with engineered aesthetics, innovation and rich heritage. Not only are Miele appliances revered in homes, but are also fitted in important global destinations like the Vatican, Wimbledon, Windsor and Kremlin for their durability and timeless elegance. Miele that follows ‘Immer Besser’ — ‘Forever Better’ — as its philosophy represents an absolute and uncompromising commitment to quality and innovation in its product offering. Speaking on the occasion, Dr Markus Miele, fourth generation member of Miele family said, “Uncompromising quality is a key tenet of Miele. Each product is scrutinised carefully, keeping the interest of the consumers. Before any model series is approved for sales, samples have to undergo a veritable course of tests to ensure that each product is not only dependable, but also accessible to users through a simple user interface.” On Miele’s India foray, Dhananjay Chaturvedi, Managing Director, Miele India Pvt. Ltd, said, “We have spent six years understanding the Indian market - expected to be a high-growth market for us - and comprehend its consumers’ needs and aspirations. The affluent Indian consumer is choosy, aware, well travelled and has a keen eye for quality and design. We are confident that Miele appliances will be well-received by them. To begin with, Miele appliances will be retailed through 10 distribution points across Delhi/NCR.”


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B.KOSHY May 30, 2011 at 3:50 am

Space available for lease Eros Market place, Indirapuram ( GHZBD) Area 1000 sft & above

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raj January 09, 2011 at 12:46 pm

interested in franchisee of Miele brand and want to know all about its terms & conditions Contact: member@franchiseindia.com

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