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Gitanjali Gems enters Gold CZ jewellery segment: launches Rivaaz

Gitanjali Group has made a gala entry in the market of cubic zirconia with the launching of Rivaaz


August 27, 2008  |  comments ( 0 )  | 
Gitanjali Group has made a gala entry in the market of cubic zirconia with the launching of Rivaaz, a new line of Gold CZ jewellery. The Bollywood actress Sameera Reddy has been announced as the brand ambassador. Rivaaz is unique for its delicate and lightweight designs with exemplary finish and high “wearable quotient”. The jewellery is in 18K gold and the brand offers more than 500 designs in rings, pendants, earrings, necklaces and bangles. It also has a range in religious pendants & Tanmanyas. The price range of the Riwaaz collection starts from Rs.2000 – 12000. While launching the brand, R. K. Menon, Head- Jewellery and Retail Division Gitanjali Lifestyle, said, “I am confident that Rivaaz would become the consumers First Choice in this segment, like other brands from the Gitanjali Group.”

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