Gitanjali Group launches Gdivas

Gitanjali Group, world’s largest integrated branded diamond jewellery manufacturer with several well established brands in its arsenal, recently added yet another glittering feather to its sparkling cap with the launch of Gdivas -- a fashion forward brand offering a collection of jewellery studded with diamonds, pearls and coloured stones. These light-weight jewellery pieces will offer a perfect ‘everyday’ complement that defines a fresh, youthful and chic look with a blend of fusion and western designs.

The brand has selected Neha Dhupia as the brand ambassador for the Gdivas brand. Commenting on her association with Gdivas, Neha Dhupia said, “It’s wonderful to be associated with a fashion forward brand like Gdivas, offering young professional women like me, jewellery which we can flaunt for every occasion, an extensive yet affordable collection to choose from, which adds flair to any outfit and above all, all occasions, truly making one feel like a diva!”

Niyat Parekh, CEO, Gitanjali Brands Limited, said, “Gdivas is a new brand under Gitanjali Brands which caters to the young woman with adulation everyday for every occasion. These are light weight and elegant pieces that can complete your any day attire. Neha Dhupia very well represents the young, independent and social woman who is the perfect face for Gdivas.”