Gitanjali's MB store in Dubai

Priyanka Chopra inaugurated the showroom.

Gitanjali opened its first multi-brand store in Meena Bazaar, Dubai accompanied by a glamorous event at Mina Al Salam. Priyanka Chopra, also the brand ambassador of Asmi by Gitanjali Jewels – inaugurated the group’s showroom. 

The store’s interiors were innovatively designed with gleaming glass cases and brands on display. With elegant design elements, the store has key attributes of Gitanjali stores around the world. It will offer an extraordinary range of jewellery keeping in with the preferences of international clientele visiting Dubai. The 2,000 sq. ft store is poised perfectly to attract Asians with an impressive array of renowned jewellery brands such as Asmi, Nakshatra, Nizam, Gili & Adler & Roth. The store houses an exquisite and glamorous range of diamond jewellery as well as 22k gold jewellery adorned with precious and semi-precious stones and lustrous polki uncut diamonds, thus offering a piece for every occasion.

Mehul Choksi - Chairman and Managing Director of Gitanjali Group, said: “We are happy to open the first Gitanjali Jewels store in Meena Bazaar which is a shopping paradise for the Asian community. This store will usher in a new and enriching brand experience in the city’s retail environment. We are proud to present renowned Indian Jewellery Brands endorsed by top of the line celebrities under the one roof.”

Ajay Pandey, CEO, Gitanjali International Brands Business, said: “The Gitanjali Group today is recognised as a design icon across the globe and has become one of the world’s premier jewellery houses. It is one of the most respected names among Indian jewelers. Each magnificent piece is designed by our brilliant designers and masterfully crafted by our jewellery craftsmen. Our jewellery embodies opulence and grandeur. The exceptional quality of our offerings and innovative designs will make for an enchanting experience for our clients. 

Priyanka Chopra added: “I’m extremely pleased to be part of Gitanjali Jewels’ flagship store opening in Dubai. I feel part of the family as I endorse one of their most spirited brands – Asmi which means ‘I Am’ in Sanskrit.”