The online eyewear store gkboptical.com has launched a range of luxurybrands such as Bvlgari, Tag Heuer and Gucci, amongst others, on its site. This e-retailer generates more than half of its orders from smaller towns, as well as the average ticket size of purchase in tier-II towns is higher than metros. Dhruv Gupta, CEO, gkboptical.com, said, "We are constantly adding new eyewear brands to our collection.” This player also has more than 800 products that are priced at over Rs 10,000 and sold online.