Godrej Hershey's to expand further

The company has strategic plans up its sleeves for the domestic market to drive volumes

Packaged foods major Godrej Hershey’s, a joint venture between Hershey’s and the Godrej Group, is drawing up fresh strategic plans, which include scaling up its operations and manufacturing capacity  to drive volumes in the domestic markets. Godrej Hershey's are the makers of Hershey's Syrup, Jumpin, Sofit and Nutrine Eclairs. ITC Foods is extending the company's distribution while rationalising its supply chain management to drive volumes.


On Godrej Hershey's plans, Adi Godrej, chairman of the Godrej group, said: “We plan to expand this business as we have identified it as an emergent category. We are scaling up our operations in juices and confectionery sectors. We plan to launch new products, including chocolates, very soon.”


According to Chittaranjan Dhar, CEO of ITC Foods, the company's core strategy is to increase its distribution network to reach out to a wider target audience.” We plan to contain inflationary pressure by highering efficiencies, investing in technology and rationalising supply chain management,” he added. In FY 2011, ITC's branded packaged foods business posted a 25% increase in sales revenues.