Godrej Interio eyes 25 per cent market share by 2015
Godrej Interio aims to capture a 25 per cent share of the organised furniture market in the next three years and is targeting a turnover of $ 1 billion by 2017,
January 02, 2012 | comments ( 0 ) |
Godrej Interio aims to capture a 25 per cent share of the organised furniture market in the next three years and is targeting a turnover of $ 1 billion by 2017, a top company executive has said. “On the back of the growing demand for our products, we are aiming to capture 25 per cent market share of the organised furniture segment in another three years. At present, we are enjoying around 20 per cent market share,” said Godrej Interio COO, Anil Mathur. The total furniture market in the country is estimated at around Rs 40,000 crore, of which only about 15 per cent is organised, he said. The company, a business unit of Godrej & Boyce, has ramped up its portfolio in the last two years through four international marketing tie-ups. “We have signed exclusive marketing agreements with Korea's Sejin for marine accommodation solutions, Japan's Itoki and the US' Knoll Inc for office furniture. Recently, we tied-up with Netherlands' LINET Group for hospital and nursing home furniture and with this, we are now present in almost all the furniture verticals,” he said. Mathur added that there is a definite market for hospital and nursing home furniture in the country, especially for top-end products in the motorised bed category to take care of critical requirements of long-term immobile patients.
The company, he said, is targeting a turnover of $ 1 billion by 2017. “The company's revenue in the financial year 2011 stood at Rs 1,200 crore and we expect it to go up by 25 per cent to about Rs 1,500 crore in 2012. We have set a target of $ 1 billion by 2017.” All these marketing tie-ups will later be expanded to production agreements, depending on the market scenario, he said. “We will first explore the market and then extend it (tie-ups) to manufacturing and assembling collaboration, depending on market demand,” he added.
On exports, Mathur said the company is looking for dealers in North America and Europe and is strengthening its presence in existing geographies like South America, Africa and the Middle East. Godrej Interio, which has 50 company-owned retail stores and 45 franchisees (both furnishings and kitchenette) in the country, said it will focus on the franchise model in the future.
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