Godrej To Hike Price Of Ac And Refrigerator
Godrej Appliances which had clocked a turnover of Rs 3300 crore is eyeing a growth of 20 per cent this fiscal to touch Rs 4000 croreNovember 13, 2017 | comments ( 0 ) |
Godrej Appliances, the consumer durables division of the Godrej group, plans to increase prices of its refrigerators and air-conditioners by 3-6 per cent due to higher input cost.
Godrej Appliances Business Head and Executive Vice President Kamal Nandi said “Commodity prices are hardening and therefore, there is a need to revisit price. We clearly foresee price increase. November and December are the two months where price increase will take place. Refrigerators and air-conditioners would get impacted the most and you will see there a price increase of 3-6 per cent. The price revision will depend on the content of raw material going into each of the product category and segment. During the first half, we have grown by more than 15 per cent, but for the second half, the growth will be much higher because there are a lot of launches that we have planned. They will start happening from the second half of this month till January. All this should drive much higher growth for our brand”.
Prices of steel have moved up by 10-15 per cent, plastics 6-7 per cent, copper 40-50 per cent, MDI -- a chemical which goes into foaming -- by over 140 per cent, since January this year.
Besides, the tax incidence on refrigerators and ACs also increased when they were placed in the highest tax slab of 28 per cent under the goods and services tax (GST) regime from a tax rate of 23-25 per cent earlier. The company, however, had not made a price hike then, keeping the festive season in mind.
Refrigerators and ACs together contribute around 75 per cent of the company's total revenue at present.
Kamal nandni also said “Now, we are investing in Shirwal plant where our premium products will get manufactured. About Rs 200 crore investments is going to happen in the same location, where we have a plant. We are going to start the construction from this month. By 2019 end, it shoul be up.
Godrej Appliances, which had clocked a turnover of Rs 3,300 crore, is eyeing a growth of 20 per cent this fiscal to touch Rs 4,000 crore.
The Shirwal plant will be adding 3 lakh refrigerators and 3 lakh washing machines in the premium segment. It will also double the capacity for medical refrigerators to 40,000 units. The frost-free refrigerator capacity at present is 5 lakh units and fully-automatic washing machine is 2 lakh units.
Company, which spends 5 per cent of its turnover on marketing, enjoys a market share of 14 per cent in the overall Rs 12,000-crore refrigerator industry and about 9-10 per cent share in the estimated Rs 5,000-crore washing machine industry.
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