Godrej gets loyal

With Power Play, multi-category loyalty programme

Godrej Group has launched its largest ever loyalty programme initiative “Power Play” which will get the consumers involved and participate in the thrill of the upcoming IPL. This is India’s first mass multi category programme which will cut across all the consumer categories and franchise. Adding glamour to the whole arrangement was the presence of bollywood actress Prachi Desai. Mr. Ashutosh Tiwari, Executive Vice-President Strategic Marketing, Godrej said, “Godrej, even since it’s re-branding in 2008, under the ethos of brighter living, has been at the forefront of launching powerful initiatives to engage with our consumers. Maintaining the spirit, we happily bring Godrej Power Play wherein we cater to mass consumers and 90+ product/brand lines.”Power Play allows us a chance to engage with consumers on a one-on-one basis” he added. With Power Play, consumers can involve themselves in trading & shopping of cricketers, assembling their team, and when a Godrej product is bought, you get the chance to win attractive prizes. Associated with Mumbai Indians & Kolkata Knight Riders, you get a chance to win merchandises of these franchise teams.