Godrej launches Mobile Experience Centre

Showcases locking solutions at doorstep.


Godrej Industries, the makers of CDIT products, has launched Mobile Experience Centre for its technology led locking systems. With this new launch, the brand will offer the locking solution system through an exclusive “Touch and Feel” experience to key architects, interior designers and dealers, right at their doorstep.Shyam Motwani, Executive Vice President & Business Head, Godrej LOCKSS said, “Launching the Mobile Experience Centre is just another step to give our customers an enriching experience to witness ‘Innovation on Wheels - where technology meets design’ and revolutionize the way the world looks at a locking device.”Godrej had also recently unveiled a new brand campaign, 'Zindagi muskuraye', featuring actor Aamir Khan as brand ambassador. The campaign features products from its various businesses, including Godrej PropertiesGodrej Consumer Products, Godrej Interio, Godrej Appliances and Godrej Security Solutions. In the last five years, the Godrej group has built on its brand promise of brighter living by creating a slew of innovative ideas to deliver on its consumers' needs. Today, the brand embarks on the next phase of its journey. The integrated campaign of ‘Ideas that makes life brighter’ is focused on enhancing the brand’s emotive appeal by showcasing the breadth of fresh ideas from within the group to its consumers in an engaging manner.