Godrej plans to bring Kinky, Keyline products in India

Godrej Consumer Private Ltd (GCPL) plans to introduce international brand Kinky, Keyline products in India this year.

The initiative is aimed at securing its presence at the premium end of the personal care market.

The premium end is a segment it hopes to address with the introduction of international brands from its Kinky and Keyline businesses.

Kinky is into hair extensions in South Africa, while Keyline has a strong skincare and haircare range in the UK. These businesses were acquired by GCPL in 2005