Online grocery firm Grofers has announced that it is partnering with local entrepreneurs to help with last mile delivery, a model that it expects will be used to deliver half of its overall order volumes. Under its 'Grofers Service Partners' Programme (GSP), the SoftBank-backed company has already signed up over 600 delivery partners in Delhi-NCR, Mumbai, Bangalore and Kolkata, it said in a statement.
"The programme, which includes collaboration with local entrepreneurs, who are well versed with the neighbourhood, will help the brand create a supreme delivery experience for consumers with better efficiency and scalability in last leg of the delivery," it added.
Grofers said it aims to enrol over 2,000 local businesses and store owners under the programme by the end of the year and eventually expand it to all its 13 operational markets.
( News Source: PTI)