Grooming products brand crosses 1000 offline retail stores mark

The Man Company is targeting a run rate of Rs 100 crore by end of 2019.
The Man Company

The Man Company (TMC) has strengthened its offline retail footprint to more than 1,000 touch points. Men’s grooming products brand is targeting a run rate of Rs 100 crore by the end of 2019.

Hitesh Dhingra, Founder and Managing Director, The Man Company, said, “The company has achieved over 200 per cent growth in revenues for the last two consecutive years and is targeting a run rate of Rs.100 cr by end of this year.”

Launched online 4 years back, The Man Company’s products are now retailed in over 600 stores of Large format retail chains like Shoppers stop, Central & Lifestyle.

Additionally, the brand has launched Four exclusive pop-up outlets at Delhi’s Pacific Mall, Elante Mall in Chandigarh, MBD Mall in Ludhiana and Z Square Mall, Kanpur.

The Man Company has also collaborated with leading Salon brands such as Enrich, Looks, Toni & Guy, Headmasters, Bodycraft to name a few. This was a part of its aggressive offline expansion strategy.

Currently, the brand is present in more than 450 premium salons chains across over 30 cities in India.

Bhisham Bhateja, Co-founder and COO, The Man Company, stated, “We are aggressively building a pan-India presence. We believe our omni-channel strategy will help us in building a substantially dominant brand in Men’s grooming space in India.”