Alok Industries, the value family retail store chain, is geared up to expand its retail footprints pan-India. H&A which has grown to 197 EBOs and 75 shop-in-shops within a span of four years wants to push up the number of EBOs to 400 by April 2012.
H&A is mainly targeting the tier II-III cities and northeast India for its retail expansion.
H & A stores complete range of apparels for the whole family under one roof. They are also planning to introduce women lingerie, embroidered name initials on formal shirts to entice the customers. The company is aiming for a turnover of Rs 50 cr by the end of this fiscal.