H&M foresees better results in fiscal 2018

H&M, the world's second-biggest fashion retailer has predicted slightly higher results this year compared to 2017 and forecast its physical stores would return to comparable sales growth from next year.

Chief Executive Karl-Johan Persson said, "The physical stores are expected to return to comparable positive sales development from 2019 onwards, and with considerably lower price markdowns relative to sales compared with 2017. Overall, this is expected to lead to good increases in profit," he said in a statement.”

Persson family controlling the group is holding its first-ever capital markets day in a bid to assuage investors calling for more detail on performance and strategy.

Gaining success over the years in market, H&M’s sales growth stall in the recent years as it struggles to keep up with digitalisation and shoppers' move online, and to fend off increased competition in its core budget segment.