Hennes & Mauritz (H&M), the world's second largest fashion retailer, has entered into a partnership with Myntra and Jabong, Flipkart-owned fashion marketplaces, for selling its merchandise online in India. This collaboration will be important to the existing physical and digital stores of H&M in the country.
Last year, the Swedish retailer had launched its e-commerce store in India.
Janne Einola, Country Manager at H&M India, said, "We will continue to open new stores and develop our website."
Amar Nagaram, Head, Myntra and Jabong, added, "With this collaboration, we are focused on bringing the best of fashion across India and launching H&M’s latest trends."