H&M has introduced its online operations in Mexico. The aim of H&M is to create a seamless shopping experience for the fashion fans where there is no line between stores and online, developing the full H&M omni experience.
For this launch, a local campaign has been launched featuring four Mexican talents, including Danna Paola (actress and singer), Mario Bautista (singer), Paulina Goto (actress and singer) and Jose Pablo Minor (actor). The campaign reflects different characteristic areas of Mexico City, which also show the personality of each of the celebrities involved.
The online shop of Mexico will offer a wide range of collections with exclusive ‘online-only’ pieces available all year-round.
John Lackner, Mexico’s Country Manager, said, “We are extremely excited to take the next step in servicing our Mexican customers providing them with 24 hours a day and 7 days a week access to our collections. Our online platform provides a unique experience that will be complementing our physical stores.”