H&M to launch Arket, a new brand and will be available online in 18 Europian countries
H&M to launch Arket, a new brand and will be available online in 18 Europian countries

The H&M group will launch a new brand, Arket, which will be a modern-day market, offering essential products for men, women, children and the home.

The first store will open during early autumn this year on Regent Street in London followed by stores in Brussels, Copenhagen and Munich. The new brand will also be made available online in 18 European countries.

Ulrika Bernhardtz, Creative Director, Arket, said, "Arket means, 'sheet of paper' in Swedish. It both relates to our origin in the Nordic tradition of functional, long-lasting design and symbolises the blank sheet, the sense of optimism and possibility we felt creating this new brand."

Lars Axelsson, Managing Director, Arket, said, "A fantastic team with diverse backgrounds and areas of expertise have come together to build Arket. We are very excited to soon reveal the brand and share our collections with customers."

 
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