H&R Johnson, the tile and flooring brand, has planned to penetrate further into tier-2 and -3 markets of Kerala. The brand plans to penetrate further by setting up retail experience stores across the State.
According to Dinesh Vyas, Senior General Manager – Johnson Tiles, the stores will take the form of shop-in-shop with three key modules — Johnson Arena, Johnson Class and Johnson Xclusiv. The Kerala market has been a significant contributor to the company’s s overall business volumes and revenues. Over the next 2-3 years, Kerala will account of nearly 25-30 per cent of the planned retail experience stores in South.