HP collaborates with Ritu Beri for new touch-enabled Photosmart printers

Leading the phenomenon of touch technology for consumers, Hewlett-Packard (HP) India unveiled its new range of touch-enabled Photosmart printers. Better known as the HP Touchsmart series, these stylishly designed printers will allow users to indulge in and experience the magic of one touch printing. The bold looks and splendid designs of the new printer line-up have also inspired globally renowned fashion designer Ritu Beri to create a new ensemble, which resonated with style and elegance as models walked on the ramp at the launch the HP Touchsmart range in the Capital. The new line-up of HP Photosmart touch-enabled printers have been designed exclusively for urban trend-setters - including children, youth and professionals working out of home - who are looking for easy user- interface, enviable looks and the power to print life in all its colours. For Ritu Beri, a globally renowned designer, working with HP to create the experience of touch was an opportunity. "I am excited to be co-opting with the technology leader, HP, in this endeavour to blend lifestyle with technology. Drawing inspiration from the smooth finish of the new Touchsmart, my collection personifies sophistication and elegance. I believe in creating clothes that are wearable, just like the HP Photosmart printers, where technology adds to the consumer experience.” Adding to this, Ravi Aggarwal, President, Imaging and Printing Group, HP India said, "As the market leader in the imaging and printing industry in India, HP has constantly innovated to evolve and align the consumer needs with its unique products. Touch technology will play an important role in making printing truly an experience for consumers. With its revolutionary personal printing solutions, HP is the only company with the depth and breadth to create a seamless experience, imbibing technology, looks and user interface, which enrich the lives of home users and individuals."