Launches mobile shopping application.
HomeShop18 is giving a new meaning to mobile shopping by taking a big leap in M-commerce. Soon after launching Scan N Shop, India’s first virtual shopping wall at T3 Terminal of Indira Gandhi International Airport, the virtual pioneer now launches mobile shopping application for iPhone and Android 4.0 phones. HomeShop18 customers can now stay connected 24x7 to HomeShop18, wherever they go. To download they just need to search HS18 on the app stores of their smart phones. Besides an amazing shopping experience and a great user interface, the unique app comes packed with first of its kind features like Live TV streaming and an inbuilt QR code scanner.
With the new apps, HomeShop18 empowers shoppers to ‘Shop Unwired’. Now, they have the freedom to shop for apparels, accessories, gadgets, fashion and lifestyle products etc. through their mobile devices while on the go. At present, smart phone market is growing at 80% per year and as per Nielsen data, smart phones contribute to 17% of total mobile phones sold in India. If all this is an indication, it’s indeed a logical step for HomeShop18 to extend their shopping experience on mobile.
Sundeep Malhotra, CEO and Founder Homeshop18.com and Homeshop18 TV said, “The launch of HomeShop18’s m-commerce initiative is another testimony to our unique multi screen strategy. We are committed to providing our consumers convenient shopping alternatives from their homes, work places and now on-the-move. Our applications are ahead of the times in terms of both the technology and user experience we offer. “
Sundeep added, “Online shopping in India is going through a transformative phase driven by technology and changing lifestyles. With 30 million (and growing) smart phone users and the increasing usage of smart phones, we believe ‘shopping on mobile’ is here to stay. It’s inevitable to bring shopping on the mobile screens of this smart phone generation. Internationally, popular e-commerce brands are already generating around 10 per cent of their transactions through mobile phones; we can expect a similar trend in India in the coming years.”
With the launch of HomeShop18 apps, shopping will never be the same. One can now just browse through 12 million+ products and get them delivered at their doorstep. It also integrates multiple shopping channels offered by HomeShop18. Additionally, the simplified checkout process will enable users to enjoy a great shopping experience through their mobile devices. User can instantly view details of a product with just a click. Order can also be placed by calling up the call centre.