HTC aims to make a comeback in India with new products
HTC aims to make a comeback in India with new products

HTC, the premium smartphone maker, is looking to re-enter the Indian market in August by introducing new products.

The Taiwan-based company closed all operations in the country after its South Asia head and in-charge of India business Faisal Siddiqui resigned in 2018.

A source privy to the development said, "HTC is making a comeback to India after a gap of more than a year and is set to launch a new flagship series in the next few days. It is set to offer many firsts in the smartphone industry with the new launch in line with its legacy of firsts."

In February 2018, HTC U11 and its advanced version were the last smartphones that the firm launched in India.

HTC will be selling smartphones in the country through an international distribution network.

"Inone Technology is the brand licensee for HTC in India. It is headquartered in Shenzhen (China) with presence in India and many other countries and is known for its smartphone manufacturing and retail business. HTC will sell its new device in India through Inone," the source stated.

In India, HTC had less than 1 % market share in the overall smartphone segment and less than 2% in the premium smartphone segment in 2017.

 
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