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HUL: To enhance its rural distribution reach

HUL (Hindustan Unilever) announced recently that it intends to dramatically increase its rural distribution reach.


June 09, 2010  |  comments ( 2 )  | 
HUL: To enhance its rural distribution reach

HUL (Hindustan Unilever) announced recently that it intends to dramatically increase its rural distribution reach. The quality and quantity of rural coverage will go up to the extent that the company wants to achieve that in two years what it has done in the last 25 years, as per Harish Manwani, Chairman, HUL.

 

While over 45 per cent of HUL's sales come from rural markets, it reaches 2.5 lakh rural retail outlets approximately and intends to scale it up to nearly 7.5 lakh outlets in two years time.

 

The increase in rural coverage will be a big leap, “and to my mind will be a huge driver of future growth,” Manwani said. “There's no direct benefit in a year but over the course of the next year we will create that, what I call the next gap between us and our competition, and while competitors are closing gaps, we have to continuously create new gaps.”

 

 


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keyur patel February 05, 2011 at 7:46 am

Dear sir we belongs to Gujarat state, we are looking forward to take franchises of HUL in our region. we will happy to work with HUL family... we are eagerly waiting for positive reply from your side. warm regards keyur patel (rajkot) gujarat Contact: member@franchiseindia.com

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mahesh jain June 18, 2010 at 12:41 pm

we r based in nagpur we wish all the very best to mr. harish manwani for rural development plans. and we also forward our hands to join for this noble plan for rural distribution n mktg. buseness by joining hands with HUL.

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