Understanding that quality has become equally important as pricing for Indian consumers, Unilever is all set to introduce in India the popular Magnum ice cream bars. On an average, ice cream candies and cones in India are priced between Rs 5 to 40, but Magnum bars will cost Rs 75 each.
These bars will be shipped from Unilever’s Thailand factory and will be sold through supermarkets, select general trade and its own ice cream parlours and trikes (tricycles). Magnum is sold across 50 countries globally and finds huge potential in the Indian market. Moreover, the brand plans to bring in its vast range of flavours for the Indian consumers.