Assistant Editor, IndianRetailer.com & Retailer Media May 08, 2012 /
Unilever has set up a Customer Insight and Innovation Centre in Mumbai to study how consumers shop for FMCG products. It is HUL’s first such hub in India and seventh in the world. Situated in Andheri, it will be used by several group companies in developing and emerging markets to understand how people shop in both neighbourhood stores as well as modern trade.
“The learning will go typically in developing and emerging markets where traditional trade is big. We have been doing consumer marketing forever where the basic premise is consumers are truly the same,” says Punit Misra, Vice-President, Customer Development, Hindustan Unilever.
Indianretailer.com had in January, 2012 reported the exit of Gopal Vittal, Executive Director of the Home and Personal Care business of Hindustan Uniliver Limited. Also in August, 2011, HUL had joined hands with Star Bazaar for CSR activity.
The alliance will not only facilitate the convergence of cutting-edge technologies from both entities but also pave the way for the development of advanced solutions that promise superior fabric care.
Neelakantan, aged 43, will be succeeding Kedar Lele, who is transitioning to an external opportunity.
The subsidiary, engaged in the salon business, experienced a significant recovery after the COVID-19 pandemic, generating Rs 328 crore in revenue compared to Rs 275 crore in the previous fiscal year, as stated in HUL's annual report.
The collaboration was established right after the COVID-19 pandemic when people started stepping out of their homes and going to public places and markets, albeit with caution.
Copyright © 2009 - 2024 Franchise India Holdings Ltd