Haier Experience Centre'inaugurated in Delhi

Haier, one of the largest Home Appliances & Consumer Electronics brand worldwide, and the global no.1 in refrigeration and laundry appliances recently, announced the opening of its “Haier Experience Centre” in Delhi.

The Haier Experience Center was inaugurated by Mr Eric Braganza, President, Haier Appliances India. The centre is located in Sounds and Images, Jail Road, Delhi. The Haier Experience Centre is spread over 800 sq. ft. across floor and is designed to give the customer a firsthand experience of the latest in technology, innovation, expertise and design that the world leader has to offer.

Speaking on the occasion, Mr. Eric Braganza, President, Haier Appliances (India) P. Ltd said, “Delhi is one of the fastest growing cities in the world and in the future we plan to expand our reach by opening similar experience centres across other markets in India. The need for an experience centre in Delhi was to bring to the people of the city in proximity with Haier’s premium products. The Delhi Experience Centre  is next in line, that Haier has inaugurated as a part of its pan India strategy to strengthen their presence at the retail level. Haier intends to open 75 Shop-in-shop/ Experience centers by end of 2010.The wide range of products under one roof would help the customer gain first hand experience of the latest in the field of technology and innovation.”

The experience center houses the entire range of products from Haier which includes the complete range of refrigerators ranging from Side- By-Side refrigerators to the widely acclaimed and hot-selling BMRs, BMR Plus, Wine Cellars, Empress Series, Amicura range, Mini Bars, frost-free, direct cool & commercial refrigerators. The Haier Experience
center will showcase the entire range of Semi & Fully Automatic Washing Machines, Split and windows Air Conditioners, a wide range of LED & LCD TVs and the Spa range of water heaters.

Over the year’s, Haier has created a niche in the Indian market through its world class products and has won prestigious accolades worldwide. Currently, Haier products are available across 4500 retail outlets across the country.