Haier plans retail expansion

Haier, a Home Appliances and Consumer Electronics brand, is planning to launch in-store Haier Experience Centres by the end of this year.

As per Eric Braganza, President, Haier India,” We plan to strengthen our network across the country currently we have 4,500 retail outlets across India which includes the overall dealers/distributors network and MR outlets.”

The company is targeting all Metros/ Mini Metros to gain the brand visibility. The company would be looking for prime location which promises high footfalls and the right clientele for premium products.