Hasbro Basic: Express Avenue gets Men's Brand

Express Avenue, Chennai's one of the premium malls, is all set




Express Avenue, Chennai’s one of the premium malls, is all set to add on a new brand in its kitty. Hasbro Clothing Pvt Ltd has come up with a store which is 12th in Chennai  and 54th  in India. Branded as Hasbro Basic 029, the store is opened on the first floor of Express Avenue. Theother two brands under its name are  Probase providing casualwear, and Genesis catering to elegant, formal tastes.


These brands are currently retailed through over 50 exclusive outlets spread across Chennai, Bangalore, Hyderabad, Cochin, Mumbai, Colombo, Maldives, etc.


The 1,005 sq ft store is done in the signature grey and yellow of Basics Life. Visitors would quickly find themselves at ease in this aesthetically designed store that helps one find what they want without much effort. Red, the brand colour of Basics 029, forms the predominant colour for the denim section that is also the focal point of the store.


“This is a milestone for Hasbro in Chennai,” commented Hanif Sattar, Director of Hasbro Clothings Pvt. Ltd. “Chennai’s always encouraged us in what we offer. And that’s helped us come back with even bigger initiatives. So there’s definitely more surprises in the next few months.”


The focal point of the store is to provide men’s fashion needs with ultimate fashion wear to suit the urban men choices.