Brazilian flip-flop brand Havaianas has opened its first retail space in Delhi at the Select CityWalk Mall, Saket. The store will carry the latest range of Havaianas 2013 collection for men, women and kids in a variety of sizes and colours. The store is located on the ground floor near the main entrance of the mall and is decorated in a fun, vibrant and youthful touch with multi-colored flip-flops hanging from the walls. The brand is being distributed in India by AP Group, who is the sole distributors for the brand in the country. Havaianas is also being retailed in department stores in Mumbai and Bengaluru as well as through its online store Havaianasindia.com and Myntra.com. On the occasion, Ivana Perovic, CEO, AP Group says, “We at AP group are pleased to partner Havaianas in their entry into India and are ecstatic about the launch of our first exclusive stand-alone retail space in Delhi. The space has been designed with the intent to enhance the customer’s overall shopping experience and portray the brands image – fun, young and happy. The collection that will be on display has been carefully selected keeping in mind the refined taste of our audience in Delhi.” The collection includes party wear and beach wear flip-flops with designs varying from Pac-Man, neon, animal, palms and graphic prints. The flip flops are heat, water and odor resistant which make them ideal for any environment.
Havaianas places its focus on style, comfort, durability and fashion trends when designing each of its flip flops which make them highly appropriate for the Indian market.