Hitachi reduces air conditioner prices

Japanese consumer durables firm Hitachi is reducing prices of air conditioners sold in India by up to Rs 9,000 with the introduction of a new range ahead of summers as it looks to push volumes in the country.

The firm's Indian subsidiary, Hitachi Home and Life Solutions India (HHLI) expects to register 30 per cent jump in its air conditioner sales to 1.7 lakh units by the end of this fiscal. It has launched a range of ACs 'Kaze', which start at a price point of Rs 30,000 compared to the existing range, which starts at Rs 39,000.

The firm, which sells air conditioners and refrigerators in India in the premium segment, witnessed flat sales last year due to a slowdown in the market.