HomeLane, the online home interiors company, has announced opened its second and largest experience center in Chennai at Thoraipakkam on Rajiv Gandhi Salai (OMR). The firm is aiming to invest Rs 10-12 crore in the market over the next 2 years.
Spread across 4,000 sq ft, the new experience centre will cater to the home design needs of a newly populated and growing customer base in and around Thoraipakkam area and its suburbs.
HomeLane's 1st experience center, located in Kodambakkam, serves the northern and central part of Chennai, while the OMR experience center will serve the southern region of the city.
Tanuj Choudhry, Chief Business Officer, HomeLane, said, "Chennai, with its huge real estate potential, has emerged as one of our prominent markets in south India. Our addressable market is 15,000 of the 20,000 units coming up for furnishing, catering to the urban middle-class natives of Chennai. We are witnessing a steep demand and interest from new home buyers looking to furnish their homes. Hence, our second experience center in the city."
Venkatesh Gopal, Business Head of Chennai at HomeLane, added, "Unlike most other metros, Chennai still holds traditional design aesthetics very close to its heart, yet aims for the comfort of modern-day designs. Our new experience centre is tailor-made to suit the taste and requirements of our fellow Chennaites. We have been in Chennai for almost 4 years, and our second experience centre is only the start of the expansion we have planned for the city! We are also planning to double the number of design partners from the current 50 to 100 from the city in the next three months."