HomeShop18 appoints CMO

Leading etailer Homeshop18 announced the appointment of Vikrant Khanna as the chief Marketing Officer (CMO) for its TV, Mobile and Web business. In his new role Khanna will look after the marketing and communication, Customer Relationship Mangement, Business to Business sales and alliances, Homeshop18 said in release, Khanna has earlier worked with brands like Airtel, Dabur India, General Mills and ICI Paints. Speaking on the development, Founder and CEO Sundeep, said, “Vikrant will work towards building stronger consumer orientation across various touch points, shape a solid consumer franchise and take the brand to newer heights.