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Homeshop18 enters food and grocery segments

Online player evaluating entry in ready-to-eat segment.

Tags: retail, retailer, homeshop18, ready to eat item

June 21, 2013  |  comments ( 0 )  | 
Homeshop18 enters food and grocery segments

HomeShop18, a leading player in the online and home TV shopping segment, has expanded its presence in the food and grocery segments and it would offer olive oil, drink concentrates and mocktail syrups, amongst others.  In addition, this player is also looking to enter the ready-to-eat category. Sundeep Malhotra, Founder and CEO HomeShop18, said: "The introduction of the food range is an important step for us to be a one-stop-shop for our valued customers at affordable prices.” Prior to this development, HomeShop18 offered products in categories like home décor, gadgets and lifestyle, and allied items.

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