Honor, the Chinese smartphone brand, is targeting to garner 15-20% smartphone market share by 2020. This will make it the third-largest player in the segment.
George Zhao, President of Honor Business Unit, said, "First, this year, we will build a clear brand image of the top-quality product in India. We invest a lot in our products. We have sent so many experts here to improve quality of production here. We will build a trust relationship with a local channel partner, retailer, internet service companies, etc. If we have this kind of relationship with eco-system, market share will follow."
"We can pave the way to become number one in India. We have to make people aware of our quality. Ninety-ninety five per cent of Honor phones are manufactured in India. In India, today, if you go to Amazon, our return rate is the lowest and loyalty for Honor brand customer is very high," he added.
Honor will be focusing on retail channel partners in tier-I and tier-II cities and then expand to other cities.
Zhao further stated, "I believe if you want to make one-time effort to gain big market share then you will lose also very soon. There have been many brands in India but only a few exist now. We have to ensure retailers should be profitable. In the tier-I and tier-II, it is easy to implement our strategy and then expand to other parts gradually."