Hritik to endorse 'Mountain Dew'
BY - Vaishnavi Gupta
Assistant Editor, IndianRetailer.com & Retailer Media Feb 01, 2013 /
/ 1 MIN READ
Assistant Editor, IndianRetailer.com & Retailer Media Feb 01, 2013 /
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PepsiCo has roped in actor Hritik Roshan as its new brand ambassador for its soft drink 'Mountain Dew'. He has been roped in as the brand ambassador for the brand to further enhance its visibility across the country.
"We are proud to associate with Hrithik Roshan, who truly reflects the daring, bold and fearless persona of the brand and its consumers," said Ruchira Jaitly, Category Director-Flavours, PepsiCo India.
The drink was earlier endorsed by Salman Khan who was signed as a brand ambassador in 2011 for a year.
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The multinational company reported a significant 12 percent increase in net income, reaching $3 billion for the April-June period.
His responsibilities include driving the brand's relevance by creating strategic and engaging customer connections.
PepsiCo India's adaptability to meet diverse consumer preferences, commitment to sustainable business practices, and digitalization efforts have solidified its position as a key player in the Indian food and beverage industry.
PepsiCo's net revenue in Africa, Middle East, South Asia (AMESA) division under which India comes, was up 5.9 percent to $6.43 billion as against $6.07 billion, primarily reflecting effective net pricing and organic volume growth.
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