ICICI Bank today launched a new product to serve the Indian diaspora and cater to their non— financial needs, as per a report in PTI.
Further, the top private lender said ‘NRI Advantage’ entitles customers to avail of exclusive discounts/special offers. It is targeted at NRI Premia, NRI Pro and NRI savings account holders.
Commenting on the offering, ICICI Bank Executive Director Rajiv Sabharwal said, “The bank serves 1.5 million NRIs spanning 150 countries and processes over 5 million inbound transactions annually. With NRI Advantage we are confident that we will be providing our customers with a better value in the market.”
The product delivers a host of discounts for healthcare requirements, gifting family and friends, assistance for service needs and India—based shopping wants of NRIs, among others.