Swarovski Elements dazzled at Indian Fashion Jewellery and Accessories Show (IFJAS)
2010, held from July 9 to July 11, 2010 at India Expo Centre, Greater Noida. The
show was hosted by Export Promotion Council for Handicrafts (EPCH).
Swarovski Elements is the brand for all loose cut crystals manufactured by Swarovski and is meant
for business to business transactions. On display were the works of leading Indian
designers like Farah Khan, Manish Arora, Purab Paschim by Ankit Khullar, Rajesh
Pratap Singh, Shantanu Goenka, and brands like Crew Boss, Eva concepts, Excalliber,
Gurshai Monsoon and Silver Smith, which were made by using perals and crystals from
Swarovski Elements. “We see Indian designers’ jewellery and accessories as wholly
contemporary, lending itself beautifully to the current trend towards relaxed innovation
and tremendous growth potential,” said Sanjay Sharma, Director, Swarovski Elements,
Swarovski India Pvt. Ltd.
Even International designs from Bodysteel & Silver Co.,
Bulatti, Chelsea Taylor, Erik Halley, Ideal Bijoux S.N.C, Jimmy Crystal Otazu, Kenneth
Jay Lane, Sorrelli, Tarina Tarantino and Viennois Fashion Je were showcased amongst
50 exclusive display designs. IFJAS presented an opportunity to international buyers to
source products from all over India.