IGO by ONIDA launches Smart TVs exclusively online for millennials

ONIDA, which has been an enduring brand in the Indian Electronics Consumer Durable space for the last 38 years, has launched an exclusive offer under the sub-brand of IGO. Initially, it would be led by smart LED TV range, to be launched online on the e-commerce platform.

The millennials of today desire unique smart best-in-class interactive technology that is bold and unconventional. This technology mirrors the way they express themselves and also enables them to make their opinion count.

IGO has been positioned as a brand without any limits pushing the boundaries of technology and innovation.

The new range of smart LED products is available in three variants 32HD Ready Smart and 40 FHD Smart and one special model 50 4K UHD Smart as Big Billion Days Specials from 29th Sept ‘19, all models being sold on Flipkart.

Vijay Mansukhani, MD, MIRC Electronics, said, “Our products constantly re-invent themselves. We strive to delight our consumers in the form of design, features and performance. These products provide the most usable, self-guided, hiccup-free, efficient user experiences.”

“IGO has been designed keeping in mind the ever-evolving needs of millennials. Our products are designed for these individuals, who focus on staying connected with the external world, anytime and anywhere.IGO stands for bold, different and trendy features. We design around the personality that you possess giving you a purpose to ‘want’ and ‘own’. We are rebellious and we understand the need for change. That’s what makes us unpredictable,” he added.

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