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ITC Lifestyle to expand extensively

ITC Lifestyle, the lifestyle and retail arm of ITC, is all set to aggressively expand it brands - John Players and Wills Lifestyle. The company is aiming to double the Wills Lifestyle network to 100 s


May 05, 2010  |  comments ( 5 )  | 
ITC Lifestyle to expand extensively

ITC Lifestyle, the lifestyle and retail arm of ITC, is all set to aggressively expand it brands - John Players and Wills Lifestyle. The company is aiming to double the Wills Lifestyle network to 100 stores in the next 18 months.

It is focusing to set its footprint in tier-II markets through the franchising model.

The brand John Players is receiving well with growing consumer interest and its retail presence will be scaled up by adding 100 exclusive stores to take the total to over 300.

Atul Chand, divisional chief executive, Lifestyle Retail Business, ITC Ltd, said that the company is making effort to make fashion more accessible to people as it targets multiple consumer segments, enter new geographies, open more stores and make the products more appealing. A key strategy is to continuously leverage ITC synergies.

He said that the new locations for John Player will be a combination of new cities as well as cities in which John Players is already present. The presence will be enhanced in towns with over 10 lakh population, where the company will be adding 30 outlets and 40,000 sq.ft space.

He further added Wills Lifestyle and John Players are leading brands in their respective segments. The company intends to grow by 20-25 per cent over last financial year.


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HIMANSHU GUPTA December 07, 2010 at 4:28 am

i am interested to open any good brand franchisee.i can invest 10 to 15 lac.Tell me the process to get it.

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sandeep May 22, 2010 at 10:33 pm

Please let me know the details.

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vikram May 08, 2010 at 12:00 pm

I am interested to get any good brand retail franchisee in clothing in Coimbatore. I can invest upto 10 to 15 lacs expecting minimum return of 1 lac per month.

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Minhaj Mazumdar May 07, 2010 at 7:41 am

I am interested to get any good brand franchise in Guwahati.I can invest up to 50-100 lacs but I am expecting minimum return of 4-5 lacs/month.

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VINAY May 06, 2010 at 7:45 am

i am interested to get any good brand franchisee in shoes and clothing in haryana. I can invest upto 30-40 lacs but i am expecting minimum return of 2 lacs/month and priority preference is to go with minimum gurantee giving brand. Immediatly i can start the business.

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