In a bid to broaden its reach in the Indian market, ITC is eyeing to expand its dairy beverages portfolio to the rest of the country by the next summer. The Kolkata-based company is targeting a 5-10% market share in the first year of operations.
The food division of ITC is already offering fruits-based beverages for the past four-five years. It also provides dairy-based beverages, which have been soft-launched in the South last December.
With the introduction of Sunfeast Wonderz Milk last December, the company has forayed into the ready-to-drink dairy beverages market.
Sanjay Singal, Chief Operating Officer for dairy and beverages unit at ITC, said, "We would be extending our dairy beverage business and will be launching across the country by the next summer. We expect to clock 5-10 percent of the Rs 1,000-crore market in the first year of operations."
ITC further plans to export its dry fruits-based dairy beverages badam milkshake to Dubai and Saudi Arabia.