Assistant Editor, IndianRetailer.com & Retailer Media Apr 25, 2019 /
ITC Limited has launched Sunfeast Wonderz Milk in Kerala, foraying into the rapidly growing ready-to-drink, milk-based beverages market in the state.
With this launch, ITC is expanding its dairy portfolio beyond ghee, pouch milk and curd.
Sunfeast Wonderz Milk will now be available across Kerala, Karnataka, and Tamil Nadu markets.
Hemant Malik, Divisional Chief Executive (foods), ITC Ltd, said, “The ready-to-drink milk beverages market has seen high growth with a paradigm shift to healthier beverages. Our investment in superior technology for manufacturing beverages, with inclusions such as fruit pieces and dry fruit coupled with our institutional capabilities like agri sourcing, enable us to bring these high quality first in the market offerings in the dairy beverages space.”
Singhal, who has a rich background in leading roles at top firms including Dabur India and Aditya Birla Group, will now steer the historic 132-year-old tea brand into its next chapter.
They humorously addressed the challenges of making milk and eggs more appealing to children while emphasizing their nutritional benefits.
The hotel features 116 contemporary rooms designed for both leisure and business travelers.
Sustained margin expansion was achieved through premiumization, streamlined operations, agile cost management, and operational leverage, leading to an average margin expansion of 100 basis points per year over the past seven years.
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