ITC's Lifestyle opens six stores

Wills Lifestyle, ITC's premium fashion & lifestyle brand

Wills Lifestyle, ITC’s premium fashion & lifestyle brand announced its aggressive plans by opening 6 retail stores across Amritsar, Guwahati, Nashik, Vizag, Bhopal and Mangalore. Currently the brand has 65 stores in 35 cities across India. ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer offering a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men & women. Wills Lifestyle begins rapid expansion starting this festive season focussing on Tier 1 & 2 cities.

The expansion series will begin with the opening of stores across Vizag, Bhopal, Nasik, Amritsar, Guwahati and Mangalore among others. The brand will continue to open stores in cities already present like Delhi, Mumbai, Chennai, Pune, Coimbatore, Goa, Noida and Lucknow. Besides this, Wills Lifestyle will venture into new Tier 2 & 3 markets by opening stores in Kanpur, Mysore, Udaipur, Vijaywada and Gangtok. The stores will present a truly international & superior shopping experience to the customers.

Speaking on the occasion, Mr. Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing said, “Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. With improving consumer sentiments we are planning for profitable expansion for Wills Lifestyle across the markets. We plan to increase the Wills Lifestyle network to 80 stores in next 3 months, through a mix of more stores in existing markets and expanding the footprint in smaller markets through the franchising model. Going forward, we shall continue to open stores in Tier 2 & 3 cities as part of the Wills Lifestyle’s expansion plans”.

the company is poised to grow at 25 per cent this year. The retail scenario has always been dynamic with the constant emergence of new market places and shopping catchments and the recent development of modern formats.