India’s first 24-hour shopping channel now on DTH

HomeShop18 will now be available on channel 645 on DishTV, channel 124 on Airtel and channel 617 on Videocon. HomeShop18, India’s 1st 24-hour shopping channel is expanding its distribution base to make its services available to the DTH operators’ subscriber base for the first time. The launch of HomeShop18 on the DTH platform brings the concept of convenient home shopping to millions of new subscribers across India. DTH subscribers will be able to enjoy the benefits of free home delivery, a range of products to choose from and 15 day money-back guarantee. HomeShop18’s unique demonstration-based product presentation style will enable the DTH subscribers to make better and more informed choices. Announcing the launch of HomeShop18 on the DTH Platform, Sundeep Malhotra, CEO, HomeShop18, said, “HomeShop18 has been constantly expanding its distribution footprint to reach its world class home shopping services to a wider audience and this tie up with the leading DTH players is another step forward for us. HomeShop18, in our view, is the ideal service for the discerning DTH subscriber. I am confident that the DTH subscribers would tune in to the channel regularly and shop with HomeShop18 regularly.”