India centre aids global rollout

Tesco's Bengaluru research centre to act as hub for e-retail rollout.


The Tesco Hindustan Service Centre is aiding the company’s e-commerce rollout plans catering to services across the globe. An application for iPad has been developed which allows people not only to browse recipes but also order the ingredients for the same at a tab of your figure. After its success in UK, it is being replicated to other countries as well. The online platform supports 25 countries and allows shoppers to browse the site in multiple languages.
“The user response has been excellent. It is one of the five most visited retail websites and on average processes 500,000 orders a week across its online businesses. With the demographic of the buyer changing, we now need to fulfil the customer expectation and reach out to various touch points,” said Sandeep Dhar, CEO of Tesco HSC.