The team behind Exclusively.in, one of the world’s leading online retailers of Indian fashion today, announced the launch of Sher Singh, a contemporary range of apparel for men and women.
Designed as a collaboration between global design experts from New York and New Delhi, Sher Singh is the world’s first online clothing brand from India which embodies contemporary Indian concepts using world-class international quality and designs. Sunjay Guleria, Co-Founder and CEO, said, “Sher Singh was conceived with a simple mission in mind: present a stylish, world-class Indian lifestyle clothing brand to global audiences, and have it stand toe-to-toe with the best of them. Today, we are delighted and proud to launch our first line - CRICKET by Sher Singh, together with Zaheer Khan who himself embodies world-class excellence and style.”
Zaheer Khan who also announced that he is an investor in the company, has been actively involved in conceptualising the CRICKET by Sher Singh line. Sonny Caberwal, Co-Founder and COO, added, “As the world’s first Sikh model for global brands like Kenneth Cole, Versace and Armani in campaigns in the USA and Europe, I know first-hand that India and its unique style and traditions have an important role to play on the global stage. Our singular mission with Sher Singh is to develop a world-class fashion brand from India which is globally recognised as a mark of excellence.” With an investment of 20 million$ that brand hopes to generate around 200cr in the next 2 years of operation which indicates their expectations from the brand.