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India’s first LEGO store in Chennai

Funskool distributes LEGO toys through 250 stores.

Tags: Retail, Retailer, LEGO, Funskool, Toys, Kids

August 12, 2013  |  comments ( 0 )  | 
India’s first LEGO store in Chennai

Funskool India Ltd, a JV between MRF and Hasbro Inc, brings India’s first LEGO brand store to Chennai. Located at Phoenix MarketCity, Velachery, the new LEGO brand store is a first of its kind and will display and sell the entire LEGO product range. The Denmark based LEGO Group is well known for its building bricks and is today one of the largest toy companies in the world. Funskool has been distributing LEGO products through 250 stores across the country since 2010.

Spread over 1300 sq. ft, the new LEGO brand store will feature an extensive range of LEGO toys. Every aspect of the store, from its prominent displays to its special play area for kids has been designed keeping in mind the objective of giving customers an unforgettable LEGO experience. Speaking on the occasion, Arun Mammen, Chairman, Funskool India Ltd, said, “Funskool has been at the forefront of enthralling children with a wide range of toys, games and puzzles. Taking this mission ahead, we seek to offer a more experiential touch point where children get to explore the vast range of construction toys and exciting games. The LEGO brand store is a step forward in this direction. We want them to take back wonderful memories of the store and look forward to them coming back again all through the year.”

Commenting on the new store launch, Mr. John Baby, Chief Executive Officer, Funskool India Ltd, said, “We are delighted at setting up the first LEGO brand store in Chennai. The store will showcase the entire range of products from LEGO and will surely be a one stop shop for LEGO enthusiasts.  We are sure the store will receive high footfalls and receive a very good response”.

Funskool India Ltd, a JV between MRF and Hasbro Inc, brings India’s first LEGO brand store to Chennai. Located at Phoenix MarketCity, Velachery, the new LEGO brand store is a first of its kind and will display and sell the entire LEGO product range. The Denmark based LEGO Group is well known for its building bricks and is today one of the largest toy companies in the world. Funskool has been distributing LEGO products through 250 stores across the country since 2010.

Spread over 1300 sq. ft, the new LEGO brand store will feature an extensive range of LEGO toys. Every aspect of the store, from its prominent displays to its special play area for kids has been designed keeping in mind the objective of giving customers an unforgettable LEGO experience. Speaking on the occasion, Arun Mammen, Chairman, Funskool India Ltd, said, “Funskool has been at the forefront of enthralling children with a wide range of toys, games and puzzles. Taking this mission ahead, we seek to offer a more experiential touch point where children get to explore the vast range of construction toys and exciting games. The LEGO brand store is a step forward in this direction. We want them to take back wonderful memories of the store and look forward to them coming back again all through the year.”

Commenting on the new store launch, Mr. John Baby, Chief Executive Officer, Funskool India Ltd, said, “We are delighted at setting up the first LEGO brand store in Chennai. The store will showcase the entire range of products from LEGO and will surely be a one stop shop for LEGO enthusiasts.  We are sure the store will receive high footfalls and receive a very good response”.

 


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